online labor

“Just how artificial is Artificial Intelligence?”

Mary L. Gray and Siddharth Suri have published an article for the Harvard Business Review asking, “just how artificial is Artificial Intelligence?” Whether it is Facebook’s trending topics; Amazon’s delivery of Prime orders via Alexa; or the many instant responses of bots we now receive in response to consumer activity or complaint, tasks advertised as AI-driven involve humans, working at computer screens, paid to respond to queries and requests sent to them through application programming interfaces (APIs) of crowdwork systems. The truth is, AI is as “fully-automated” as the Great and Powerful Oz was in that famous scene from the classic film, where Dorothy and friends realize that the great wizard is simply a man manically pulling levers from behind a curtain. For Gray and Suri, the mythos of “full-automation” is akin the Great and Powerful Oz, famously depicted as a man “manically pulling levers from behind a curtain” in the classic American film. This blend of [...]

LA Times Op-Ed: Your job is about to get “taskified”

Mary Gray published an Op-Ed from our crowdwork research in the Sunday’s Los Angeles Times’ print edition, published on January 10th, 2016 . It reflects on the challenges that workers face in a world of “taskified” labor—particularly the problem of getting paid when no one’s legally on the hook for sending you your last paycheck. Full text below: The global digital assembly line has arrived. Its workers labor at computer keyboards, performing the behind-the-scenes tasks that make the Internet appear intelligent and functional. They assign labels like “family” or “theme park” to photos, check that Web URLs work, verify addresses on Yelp, review social media posts flagged as “adult.” Corporations, from the smallest start-ups to the largest firms, can now “taskify” everything from scheduling meetings and debugging websites, to finding sales leads and managing fulltime employees’ HR files. Instead of hiring help, firms just post their needs to the Web. This [...]